Great Talk: Building a Culture of Recognition With Brent Vander Waal, CEO of ITA Group

How leadership, culture, and recognition drive success


Join us for a live conversation with Brent Vander Waal, CEO of ITA Group, and Julian Lute, insights & innovation strategist of Great Place To Work, as they dive deep into the transformative power of recognition and culture. Discover the strategies that have propelled ITA Group to new heights, fostering a workplace culture that prioritizes engagement through leadership. 

What you’ll learn:

  • The ITA Group story: Learn how ITA Group inspires, motivates, and engages employees and customers through its unique approach to events, incentives, loyalty programs, recognition, and more.
  • Discover why ITA Group prioritizes Great Place To Work’s nine high-trust leadership behaviors as the foundation for success in transforming how business feels.
  • Uncover the successes in ITA Group’s employee experience, culture, and leadership excellence through their journey with Great Place To Work.

Who should attend?
This webinar is tailored for CEOs and HR leaders who are passionate about driving employee engagement, fostering a great workplace culture, and building meaningful connections with their customers. Whether you’re looking for actionable strategies or inspiration, this conversation will provide valuable insights and reflections from a great leader who has led through the most challenging of times. 

  • Date: Thursday, June 5, 2025
  • Time: 12 p.m. ET
  • Where: Online

Ready to reimagine your workplace culture? Don’t miss this opportunity to learn from industry leaders. Survey your employees, explore recognition strategies, or sign up for more resources to enhance your organization’s engagement efforts. Register now to gain tools and inspiration for building a culture of trust that drives success.


Don’t miss out — register now!

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